Services

beauty + function

Our Approach

For brands who value good design, have a passion for whole foods and natural products, and exhibit zeal in their mission to make the world a better place, Tina Zegel Design + Photo offers a unique blend of creativity and pragmatism. Our heart and craft are made up of all things natural + human + creative + practical.

Natural

We partner with brands that celebrate what is natural: whole foods, consumer products that drive joy and wellness, and mission-driven brands with authentic values that reflect a strong culture.

Human

At the end of the day products and services are all about people. The brands we build reflect our belief that the people behind the brand are truly more important than what we’re selling.

Creative

We are dedicated to fresh and honest design and bringing brands to life. The creativity, vitality and passion we approach our craft with powers every brand we shepherd.

Practical

Successful design = beauty + function. We honor creativity and beauty, but we place equal weight problem-solving, process, and a value-driven approach.

Why work with us

Healthy mix of right brain and left brain approach

After all, successful design is made of equal parts beauty + function.

Personal attention

You will not get lost in the mix and tossed between account reps. We advocate for your brand.

Strong process / project management

We will be sure that all your projects maintain momentum and come to fruition on time and within your budget.

Passion for the natural products industry

You are in good company as we are passionate about growing the natural products industry and have been a part of this movement for over a decade.

Project-based fixed fees with reasonable rates

You will not be kept guessing on deliverables and fees. Our fees are project-based and we’ll seek to understand the goals of every project from the start.

Agency benefits without agency costs

We are a nimble brand, small but mighty. We keep our overhead costs low so that you pay for our services and nothing more.

What comes first, chicken or egg? In this case, both! Our portfolio of services complement each other well and we think you’ll agree. When your graphic design and photography ideas come to life simultaneously, everything will fit together perfectly, since we can all see the big picture from the start.

Graphic Design

The largest role of design is to improve the visual appearance and function of messages and information. Beauty + function combined, for the best possible communication and experience.

Photography

A picture is worth thousand words. That's why we build food and product photography into our creative design process. They truly go hand in hand.

Capabilities

+ Logo design and visual brand identity
+ Package and label design
+ Design and photography direction
+ Food photography
+ Product photography
+ Food styling
+ Illustration
+ USDA Regulatory Compliance

+ Event and tradeshow collateral
+ Sales and marketing materials
+ Point of purchase materials
+ Promotional products and swag
+ Advertisements
+ Menus

+ Coupons
+ Digital assets
+ Social media graphics
+ Banners, signs, billboards
+ Vehicle wraps
+ Large scale projects: product catalogs, magazines, annual reports, etc.

“Tina is creative and artistic but down-to-earth and approachable, which shines through in her work.”

– Hannah Koenig

Brand-Keeper

Far more than a graphic designer, Tina embraces her role as a ‘brand-keeper’, shepherding new and evolving brands and offering holistic brand management services spanning strategy, brand identity, packaging, product photography, collateral, and more.

At Tina Zegel Design + Photo we deliver fresh and honest design that brings brands to life.

Contact Me to Get Started